Analytics Lab / Instrumentation

LinkedIn Insight Tag sandbox

The Insight Tag records page views and conversions for LinkedIn ads. Each conversion is created in Campaign Manager, which assigns it a numeric ID. The page then fires lintrk('track', { conversion_id: ID }) when the action happens. Use the controls below to see the call each interaction would make.

The tag call only needs conversion_id. The extra fields on each card show the context the page has at that moment. A fixed conversion value can be set on the conversion in Campaign Manager. Per-event value and currency, hashed identifiers and offline events are sent server side through the Conversions API.

Partner ID: LINKEDIN-ID
Endpoint: https://px.ads.linkedin.com/collect

Tracked interactions

Each card fires one lintrk('track') call. LinkedIn reports conversions for ad attribution, so in production you would tag business outcomes such as leads, sign-ups and purchases. The later sections apply the same pattern to smaller interactions.

Lead generation

Buttons and forms that create leads.

Conversion ID: 1

Demo request

The main call to action on a landing page.

Interaction: click
Label: Request a demo

Not fired yet.

Payload

Conversion ID: 4

Sales call booking

Fires when a visitor books a sales call. Compare it with offline conversions sent through the Conversions API.

Interaction: click
Value: 0 (lead)

Not fired yet.

Payload

Conversion ID: 3

Lead form

A short lead form. The form values are added to the payload on submit. The hashed email is a placeholder; the Conversions API expects a SHA-256 hash.

Interaction: submit
Company size: From form value

Not fired yet.

Payload

Content engagement

Mid-funnel interactions used to build retargeting audiences.

Conversion ID: 2

Pricing page link

Tracks a click to the pricing page. Navigation is blocked in this demo so you can read the payload.

Interaction: click
Destination: /pricing

View pricing

Not fired yet.

Payload

Conversion ID: 5

Video 50% milestone

Fires when a visitor watches half of the product overview video. Useful for a retargeting audience of engaged viewers.

Interaction: click
Threshold: 50% completion

Not fired yet.

Payload

Conversion ID: 6

Newsletter sign-up

A newsletter sign-up form. The payload includes a hashed email and the selected preferences.

Payload

Commerce

Cart, checkout and purchase events.

Conversion ID: 7

Add to cart

Fires when a product is added to the cart. Value and currency are shown for reference.

Not fired yet.

Payload

Conversion ID: 8

Checkout start

Fires when a visitor starts checkout. Compare with purchases to measure drop-off.

Not fired yet.

Payload

Conversion ID: 9

Purchase

Fires on the order confirmation page. The order ID lets you match the event to backend orders and deduplicate it against a Conversions API event.

Not fired yet.

Payload

Interface interactions

Preference changes, modals, help text and ratings.

Conversion ID: 10

Theme toggle

Records a light/dark theme change. The payload includes the previous and next state.

Interaction: click
Dynamic: toggle state

Current theme: Light

Theme set to light.

Payload

Conversion ID: 11

Email consent

Records an email preference change with its consent state.

Interaction: change
Fields: preference + consent

Payload

Conversion ID: 12

Webinar modal

Opening the modal fires conversion 12. Dismiss fires 20 and Register fires 21. Only the registration would normally be a LinkedIn conversion.

Interaction: click
Actions: open / dismiss / register

Payload

Conversion ID: 13

Inline help

Shows or hides a pricing FAQ answer. The payload records the content ID and whether it is visible.

Interaction: click
Dynamic: visible / hidden

Payload

Conversion ID: 14

Article rating

Records a 1–5 rating for a help-center article. The payload includes the rating and the scale maximum.

Interaction: change
Scale: 1–5

Was this article helpful?

No rating yet.

Payload

Sharing, scroll depth and errors

Copy, share, print, scroll depth and error events.

Conversion ID: 15

Copy link

Copies the article URL to the clipboard and records the URL in the payload.

Not fired yet.

Payload

Conversion ID: 16

Share to X

Records a social share. Change channel for other networks.

Payload

Conversion ID: 17

Print article

Records a print or save-to-PDF action.

Not fired yet.

Payload

Conversion ID: 18

Scroll depth

An IntersectionObserver fires once when the marker below is fully in view.

Scroll marker: fires once at 90% depth

Waiting for scroll.

Payload

Conversion ID: 19

Non-fatal error

Records a recoverable error, such as a checkout request timing out.

No errors logged.

Payload

Insight Tag snippet

The base tag sets _linkedin_partner_id and loads insight.min.js asynchronously. Page views are recorded automatically. Calls made before the script loads are queued in lintrk.q.

&lt;script type="text/javascript"&gt;
  _linkedin_partner_id = 'LINKEDIN-ID';
  window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
  window._linkedin_data_partner_ids.push(_linkedin_partner_id);
&lt;/script&gt;
&lt;script type="text/javascript"&gt;
  (function(l) {
    if (!l) {
      window.lintrk = function(a, b) { window.lintrk.q.push([a, b]); };
      window.lintrk.q = [];
    }
    var s = document.getElementsByTagName('script')[0];
    var b = document.createElement('script');
    b.type = 'text/javascript'; b.async = true;
    b.src = 'https://snap.licdn.com/li.lms-analytics/insight.min.js';
    s.parentNode.insertBefore(b, s);
  })(window.lintrk);
&lt;/script&gt;

An event-specific conversion is created in Campaign Manager and fired from the page with its ID:

window.lintrk('track', { conversion_id: 1234567 });

Server-side events go to the Conversions API instead. They reference the same conversion rule, carry hashed user identifiers and an optional conversionValue, and can be deduplicated against tag events with a shared event ID.