About

I'm driven by curiosity and a knack for abstract problem solving. I specialize in digital analytics—Adobe Analytics, Google Tag Manager, data layers, the whole stack. I like building things that work at scale and figuring out why things break.

I'm never afraid to step outside my comfort zone if it means getting a project across the finish line faster and smarter. Once, a slow BI report had multiple engineers (myself included) refining queries and architecture for weeks. I looked beyond my scope and found the real cause: the database was on the lowest billing tier. One setting change fixed everything.

Today I'm Senior Manager, Data Strategy and Analytics at Fox. Before that I led analytics work across web, mobile, OTT, and server-side environments for companies like Fox, Universal Music Group, and the U.S. Department of Health & Human Services. I build event tracking, automation pipelines, and QA processes that make data accurate and actually useful. I like bridging the gap between technical implementation and business outcomes.

You'll find me kayaking, foraging for mushrooms, or falling down rabbit holes about cultures, subcultures, and belief systems. Same curiosity, different application.